The story of Hugo Boss watches

▷▷▷The story of Hugo Boss watches

Humble origins

Many companies faced begin in early 1920, extreme hardship and failure even before his business off the ground. Unfortunately, many were eventually went bankrupt and the business. Hugo Boss was no exception, having started his clothing business in 1924 in Metzingen, Germany. Because of the economic situation was bankrupt until 1930.

Rise to power

Instead of surrendering, he formed a new business, and in 1931 joined theNazi Party. By the power of Hitler to power, the company prospered and Hugo. It 'became the main supplier of military uniforms for many parts of the time. But when Hitler and the Nazi regime was defeated, was sentenced fined 80,000 marks. Although he died in 1948, survived and even thrived on business. In August 1997 it was announced that the company manufactures uniforms for the Nazi army through the use of forced labor from France and Poland during the Second World War. Hired by Hugo BossHistorical research and document the history of the company has committed itself in 1999 to compensate former forced laborers.

A New Era

After this time, Hugh's grandson took over the business in early 1960. In place of the style "old" clothes, have revised their marketing strategies and production for the younger generation with fashionable clothes and high-quality lens material. It was for this reason, they sold to the competition, and within a decade to beat all the competition.This success has led them across the Atlantic at the end of 1970, where success is again and again. Celebrities such as Sylvester Stallone, were the new track suits, brings more business. Hugo Boss finally got the image of the powerful and semi-career success to her, it was important to get away from a dark past, created to sell.

Changes and Reconstruction

Over the years, Hugo Boss has increased, reflecting renewed their business to changing styles and trendsCompany. For example, depending on when "yuppies" of 1980, customers require less formal dresses and other clothing. Styles started a social change is reflected towards the family oriented activities and assets so that Hugo Boss with the same change. But it was not until the end of 1990, has admitted that she began selling watches, ties, sunglasses and other accessories, as they reviewed their company to be "lifestyle-oriented".

Watches

Hugo Boss watches are similarother high quality watches, as simple, elegant and a bit 'nervous. These are suitable for every occasion, in the office, where her clothing line is. While they are bearers of a number of watches for women ', specializing in fashion for men, the limited selection of watches for women can be a turning point for some of them.

The future

No one can really be sure what will happen in the future, they say, but if the past says something, is that Hugo Boss continuesto be innovative and trendy for many years to come. While they have a dark past, are no longer so, and now they are a reputable company.

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